Is “Customer Is Always Right” A Thing of the Past?
A customer’s strongest argument when fighting for a refund or a traditional shopkeepers’ age-old motto, we have all used it at some point in our lives: “The customer is always right”. Well, it might not be the case anymore. Times have changed, so have our expectations as customers. We consume much more, and we do it so much faster. When we buy a service, we expect everything to go smoothly. The moment we encounter the slightest problem, we are ready to dial the customer services or pay a passive-aggressive visit to the store. Now that online shopping has become much more popular, we don’t even have to come face to face with representatives. We often don’t even need to talk on the phone. We have new platforms to make our complaints thanks to social media. The moment we have an issue, we tweet it away or post it on Facebook. Sometimes it feels like we are waiting for the smallest opportunity to have a go at a random brand or store.