Is Black Friday The Best Day to Get Good Deals?
This year, Black Friday will take place on November 26, which means the countdown has already started! There are the signs of Black Friday deals in stores, with online shopping platforms giving hints about their exclusive Black Friday deals. We can see the arrival of Black Friday deals everywhere, from TV ads to billboards. At first sight, it might look like a great opportunity to buy things for much cheaper. You might even be one of those avid shoppers waiting for Black Friday to buy the things that have been sitting on their shopping lists for months. But, is shopping on Black Friday the best thing you can do to get good deals?
How Has Black Friday Changed Consumer Habits?
Black Friday is the biggest shopping phenomenon of the last few years with thousands of online and in-store offers, promotions and deals going on all around the world. The massive deals we have grown used to seeing during Black Friday have led to an overall increase in the global sales of consumer goods from clothing to electronics. We are all familiar with the typical Black Friday scenes now, but how has Black Friday turned into such a massive shopping frenzy that has influenced the whole world?
What is Point-of-Purchase Marketing?
There is a great misconception that the sole aim of ads and other marketing materials is to bring the customer to the store. How about targeting the buying decisions of the customers who are already in the store? Well, point-of-purchase marketing aims to do just that.
What’s All the Fuss About Brand Loyalty?
Keeping up with the ever-increasing competition in the retail industry is challenging. That’s why brands are working hard to retain their customers and preserve their brand reputation without having to compromise their pricing policy. The only way of keeping all those eggs in the basket is to create loyalty. Let’s see what’s all the fuss about brand loyalty and what brands do to create it.
How to recognize shopaholism?
Shopaholism, or addiction to shopping, is often not taken seriously and is even the subject of jokes. However, there are usually very serious problems behind it. If it spirals out of control for good, shopaholism can have a very negative impact on both the wallet and the psyche of the addict, and it can also have a devastating effect on their relationships with other people. To properly understand the phenomenon of shopaholism, let's look at its causes and symptoms.
Meet “Slow Fashion” for a More Mindful Shopping Experience
We encounter new practices and trends as a reaction to consumption frenzy around the globe. “Slow fashion” is one of these trends, seeking a more eco-friendly and sustainable consumption cycle and encouraging consumers to make better decisions. Let’s take a closer look at slow fashion and see how we can change our shopping habits.
Do You Believe in Finding Happiness in Retail Therapy?
When you’re upset or when life throws things in your way, doing something nice for yourself is the best way to feel better. But how about shopping? It is true that there is a close relation between shopping and happiness, but it’s important to keep things under control to avoid shopping addiction.
Cashback Sites: An Online Savings Tool or A Marketing Scheme?
There is a myriad of methods for consumers always on the lookout for the best offers, and cashback sites are one of them, promising a percentage of money back for each transaction. But are they really an effective tool for saving money while shopping online or just one of the marketing tools used by online stores?
What is The IKEA Effect?
Did you know that we value the products we buy based on how much work we personally put into them? Well, this is what the IKEA effect is all about. Let’s see what the IKEA effect means and how it is used an inspiration for many of the marketing strategies aiming to influence customer behavior.
How Product Reviews Impact Online Sales
We all rely on product reviews before we buy anything online. Consumers who aren’t satisfied with the information provided by the seller will often look for product reviews to see what customers have to say about the product or service they are about to purchase. So, it is fair to say that product reviews have become an indispensable part of online shopping. But how do they affect online sales?
They Use the Fresh Start Effect to Get You Shopping!
Special occasions like birthdays and the New Year’s season are the perfect opportunity for most people to reflect on their mistakes and make resolutions for a fresh start. But have you realized that brands use this tendency to their advantage? Let’s see how brands take advantage of the “fresh start effect” on special occasions to meet their marketing targets and boost their sales.
What Makes Us Think a Coupon is Attractive?
We are constantly bombarded with coupons and deals. While some offers attract our attention instantly, we simply don’t give much attention to others. But have you ever wondered what makes us think a coupon is attractive? If you think what attracts you to an online shopping deal is the numbers, think again.
How Attractive Is Your Coupon Campaign?
Given that online shoppers are offered a new promotion every second, the only way for online stores to grab their attention is to give them a really attractive offer that they can’t just skim over. Making sure your coupon campaign is attractive is the only way to survive in the ever-so-competitive e-commerce ecosystem. Do you think your brand’s coupon campaign is attractive? Let’s put it to the test and find out the top tips for creating an attractive coupon campaign.
Delayed Gratification: An Alternative Take on Shopping
Perhaps the biggest difference between shopping online and offline is how fast we receive the product. With online shopping, we have to wait a couple of days, sometimes a couple of weeks. Can we analyze the effects of this delay from a psychological perspective? Let’s have a look at the relationship between online shopping and delayed gratification.
How Does Instagram Affect Our Shopping Habits?
Social media platforms have become a huge part of our daily lives and they continue to increase in popularity. As the number of social media users increase, we see new social media platforms being introduced. With social media platforms becoming an indispensable part of our day-to-day routine, our lives keep changing accordingly. From the way we view friendship to our concept of beauty, social media deeply affects our lifestyles.
Why Do We Keep Buying Things We’ll Never Wear?
That feeling when you stand in front of your wardrobe and find absolutely nothing to wear. Sounds familiar? Our wardrobes are full of clothes that we never touch let alone wear. But, why? No worries, there is, of course, a scientific explanation for this bizarre human behavior.
Are We Really Convinced by Influencers and Their Branded Content?
Our lives have changed drastically with the recent developments in technology and the rising popularity of social media platforms. It’s only been a few years that these developments have started to change our lives from how we communicate with people to our shopping habits. With social media platforms becoming more popular and accessible, they have turned into a global platform that paved the way for brand-new digital marketing strategies and influencer marketing is one of them. Social media users who have a high follower count on social media platforms like Instagram or YouTube form partnerships with brands that are in line with their content and promote their products in their social media posts or videos. This new strategy has become such a hit for brands that it has overperformed traditional marketing strategies.
How Do Colors Affect What You Buy?
The ever-increasing global consumption means that there is also an increasing interest in the studies conducted to further understand consumer behavior as well as the investments in marketing and product development. There is a huge competition between global brands. And, understanding more about consumer behavior is one of the most important tools that brands can use to their own advantage. When it comes to consumer behavior, there is no doubt that colors play an incredibly important role.
Do You Know Who Made Your Clothes?
There has been a recent boost in social awareness about consumer behavior, environmental issues, and ethical manufacturing-consumption processes. New and alternative ways of living such as zero waste approaches, veganism and ethical consumption are getting more popular, which increases the demand for more ethical manufacturing-consumption processes, therefore boosting the supplies. For instance, vegan products are getting more accessible, and zero waste approaches and new waste management strategies are becoming a priority all around the world.
Is “Customer Is Always Right” A Thing of the Past?
A customer’s strongest argument when fighting for a refund or a traditional shopkeepers’ age-old motto, we have all used it at some point in our lives: “The customer is always right”. Well, it might not be the case anymore. Times have changed, so have our expectations as customers. We consume much more, and we do it so much faster. When we buy a service, we expect everything to go smoothly. The moment we encounter the slightest problem, we are ready to dial the customer services or pay a passive-aggressive visit to the store. Now that online shopping has become much more popular, we don’t even have to come face to face with representatives. We often don’t even need to talk on the phone. We have new platforms to make our complaints thanks to social media. The moment we have an issue, we tweet it away or post it on Facebook. Sometimes it feels like we are waiting for the smallest opportunity to have a go at a random brand or store.
Things You Should Know About Checkout Counters
When shopping, we all end up at the checkout counter, where we have to wait in line for quite a while sometimes. While we impatiently wait for our turn to pay and leave, we take a look at the products that have been casually placed around the checkout. Most grocery stores will have different kinds of candy while clothing stores have small or discounted products like socks, bracelets and wallets. Since waiting in line requires you to remain where you are patiently, we get bored and start looking at the products around us.
Why Having Too Many Choices Can Stress You Out
Nowadays, we are offered such variety that even the tiniest decision is difficult to make because we have to eliminate so many options. Even going to Starbucks becomes an event in itself as it is almost impossible to order what you want in a simple, short sentence. Imagine what it’s like buying a more expensive product like a mobile phone or a TV. To make a decision, you have to fight with too much anxiety. You worry about regretting your decision later on, buying the wrong phone, not getting the best price/performance ratio etc. Tough, isn’t it?
The Marketing Strategy That Tricks Us All: The Decoy Effect
We all believe that we are in charge of our decisions. The shirt we picked this morning, the smart phone we bought last month, the plane tickets we booked for the weekend; we would like to believe that we, and only we, have made those decisions with no influence whatsoever. However, when you think about the way all those options are presented to us, it is not that hard to see that the decisions we make are in fact influenced by various factors. When we compare different options, we inadvertently focus on the features or promises that are presented as if they are a “necessity”, which leads us to buy products and services that we don’t always need.
How Does Time Pressure Affect Consumer Behavior?
We all know that various factors go into play when it comes to our decisions as consumers. From a store’s interior design to the colors in a brand’s logo, everything is meticulously used by brands and stores to affect consumer behavior in a certain way. Brands employ a host of marketing techniques to affect our decision-making processes as customers before we make a purchase. One of those strategies is offering time-limited online offers. When we see the countdown on an online deal, it immediately attracts our attention because we want to know what the deal is. Seeing an online deal with a time constraint makes us consider purchasing the product or service on offer, even though we were not planning on making the purchase before seeing the deal online.
Why Do We Feel Buyer’s Remorse?
Sometimes when we come home from shopping or receive our online order, we start regretting the purchase. We have all experienced it in one way or another. We suddenly realize that buying the product that we fell in love with at the store was, in fact, a mistake. The sudden realization that we actually do not need the product creeps in. We start having this inner dialog: “It wasn’t that good of a deal”, “I didn’t need something like this at all, “Why the hell did I buy this?”, which is a sign of buyer’s remorse. But, why do we feel buyer’s remorse, anyway?
Wait, Someone is Calculating How Much You’ll Spend in Your Lifetime
We are living in an age where marketing strategies have changed completely, which leads to new relationships being formed between stores and customers. Online shopping is getting more and more popular with new shopping platforms opening up every day. Consequently, consumers’ shopping habits have changed accordingly, but more importantly, stores’ ability to analyze their customers’ data has improved massively. Artificial Intelligence is now used more often in marketing, which has brought about new opportunities for stores to better understand and observe their customers. Stores are now able to collect all sorts of data about your shopping habits from how often you shop from a certain e-commerce platform to what types of products you are interested in.
Valentine’s Day: A Special Day or A Money Trap?
The moment the countdown to Valentine’s Day starts, everyone gets different feelings about the whole idea. Some don’t care about it and carry on with their lives while the majority starts planning what they are going to buy for their significant other, where they are going out, etc. Believe it or not, there are some people who start a new relationship just because they don’t want to be alone on Valentine’s Day.