Inshopping United States

Why Do We Keep Buying Things We’ll Never Wear?

That feeling when you stand in front of your wardrobe and find absolutely nothing to wear. Sounds familiar? Our wardrobes are full of clothes that we never touch let alone wear. But, why? No worries, there is, of course, a scientific explanation for this bizarre human behavior.

#fashion #psychology #saving #shopping

Is Black Friday The Best Day to Get Good Deals?

This year, Black Friday will take place on November 26, which means the countdown has already started! There are the signs of Black Friday deals in stores, with online shopping platforms giving hints about their exclusive Black Friday deals. We can see the arrival of Black Friday deals everywhere, from TV ads to billboards. At first sight, it might look like a great opportunity to buy things for much cheaper. You might even be one of those avid shoppers waiting for Black Friday to buy the things that have been sitting on their shopping lists for months. But, is shopping on Black Friday the best thing you can do to get good deals?

#deals #coupons #BLACK FRIDAY 2021

How Has Black Friday Changed Consumer Habits?

Black Friday is the biggest shopping phenomenon of the last few years with thousands of online and in-store offers, promotions and deals going on all around the world. The massive deals we have grown used to seeing during Black Friday have led to an overall increase in the global sales of consumer goods from clothing to electronics. We are all familiar with the typical Black Friday scenes now, but how has Black Friday turned into such a massive shopping frenzy that has influenced the whole world?

#black friday #consumer psychology

What Is the Difference between Water-Resistant, Water-Repellent, and Waterproof?

What is the difference between water-resistant, water-repellent and waterproof? For most of us, these phrases are pretty much synonymous - after all, they all mean that an item or a device is not damaged when they come in contact with water. Is that, however, really the case? What do these terms really mean? Should you be wearing your water-resistant watch to the pool? Is a water-repellent jacket in fact better than a water-resistant one? Let's check!

#shoes #rain #water

What is Point-of-Purchase Marketing?

There is a great misconception that the sole aim of ads and other marketing materials is to bring the customer to the store. How about targeting the buying decisions of the customers who are already in the store? Well, point-of-purchase marketing aims to do just that.

#Consumer behaviour