Do You Believe in Finding Happiness in Retail Therapy?
When you’re upset or when life throws things in your way, doing something nice for yourself is the best way to feel better. But how about shopping? It is true that there is a close relation between shopping and happiness, but it’s important to keep things under control to avoid shopping addiction.
How Product Reviews Impact Online Sales
We all rely on product reviews before we buy anything online. Consumers who aren’t satisfied with the information provided by the seller will often look for product reviews to see what customers have to say about the product or service they are about to purchase. So, it is fair to say that product reviews have become an indispensable part of online shopping. But how do they affect online sales?
Delayed Gratification: An Alternative Take on Shopping
Perhaps the biggest difference between shopping online and offline is how fast we receive the product. With online shopping, we have to wait a couple of days, sometimes a couple of weeks. Can we analyze the effects of this delay from a psychological perspective? Let’s have a look at the relationship between online shopping and delayed gratification.
The Marketing Strategy That Tricks Us All: The Decoy Effect
We all believe that we are in charge of our decisions. The shirt we picked this morning, the smart phone we bought last month, the plane tickets we booked for the weekend; we would like to believe that we, and only we, have made those decisions with no influence whatsoever. However, when you think about the way all those options are presented to us, it is not that hard to see that the decisions we make are in fact influenced by various factors. When we compare different options, we inadvertently focus on the features or promises that are presented as if they are a “necessity”, which leads us to buy products and services that we don’t always need.
Why Do We Feel Buyer’s Remorse?
Sometimes when we come home from shopping or receive our online order, we start regretting the purchase. We have all experienced it in one way or another. We suddenly realize that buying the product that we fell in love with at the store was, in fact, a mistake. The sudden realization that we actually do not need the product creeps in. We start having this inner dialog: “It wasn’t that good of a deal”, “I didn’t need something like this at all, “Why the hell did I buy this?”, which is a sign of buyer’s remorse. But, why do we feel buyer’s remorse, anyway?
Valentine’s Day: A Special Day or A Money Trap?
The moment the countdown to Valentine’s Day starts, everyone gets different feelings about the whole idea. Some don’t care about it and carry on with their lives while the majority starts planning what they are going to buy for their significant other, where they are going out, etc. Believe it or not, there are some people who start a new relationship just because they don’t want to be alone on Valentine’s Day.
Valentine’s Day Gifts Bring Happiness – or Do They?
We all feel or hope to feel happy on Valentine’s Day. But, among all the gifts and flowers, in between romantic deals at expensive restaurants, what is the source of that happiness we get on Valentine’s Day? Is it the gifts that make us happy or simply spending some time with our significant other on a day dedicated to our love for each other?