Are We Really Convinced by Influencers and Their Branded Content?
Our lives have changed drastically with the recent developments in technology and the rising popularity of social media platforms. It’s only been a few years that these developments have started to change our lives from how we communicate with people to our shopping habits. With social media platforms becoming more popular and accessible, they have turned into a global platform that paved the way for brand-new digital marketing strategies and influencer marketing is one of them. Social media users who have a high follower count on social media platforms like Instagram or YouTube form partnerships with brands that are in line with their content and promote their products in their social media posts or videos. This new strategy has become such a hit for brands that it has overperformed traditional marketing strategies.