Why Do We Feel Buyer’s Remorse?
Sometimes when we come home from shopping or receive our online order, we start regretting the purchase. We have all experienced it in one way or another. We suddenly realize that buying the product that we fell in love with at the store was, in fact, a mistake. The sudden realization that we actually do not need the product creeps in. We start having this inner dialog: “It wasn’t that good of a deal”, “I didn’t need something like this at all, “Why the hell did I buy this?”, which is a sign of buyer’s remorse. But, why do we feel buyer’s remorse, anyway?