ActualWeekly Ads November 2019

What is an Online Weekly Ad Catalogue? 


Also known as e-catalogues, weekly deals catalogues are online publications designed to inform the customers about the latest deals and promotions that a store offers. Online catalogues can contain information about a great range of products, which can also be divided into different product categories. This categorization makes it easier for the customers to find the relevant information about the product they are interested in.

There are different types of catalogues prepared for various purposes. The simplest catalogue gives you the basic product description and the price tag, without the option of shopping or ordering online. There are also the types of catalogues that inform the customers about the shopping cards, order forms and payment methods that are available. The more functional an online catalogue is, the more costly it will be to design and develop.

The main aim of promotion catalogues is to attract customers’ attention during marketing and sales processes. Online promotion catalogues are a great indicator of a store’s online presence, which makes them an indispensable tool for e-commerce and marketing processes. Retailer-customer and retailer-supplier relationships are incredibly important for e-commerce practices. That’s why e-brochures and  catalogues are a great means of interaction between the retailers and their customers, suppliers as well as other brands and stores. Forming a bridge between the different players of the retail world, promotion catalogues are an indispensable marketing tool for stores.

There are different ways of publishing and distributing online promotion catalogues. Stores that are operating in a single product range or field, such as beauty stores, tend to have an independent page where they regularly publish their e-catalogues. However, larger stores prefer publishing their e-catalogues on their own websites because their aim is not limited to boosting sales. They focus more on promoting their products and services in order to attract new customers. 

There are also the supermarket chains that have stores of all sizes all over the country. These stores tend to have region-specific deals. Once Coupon A Time keeps up with the latest online catalogues and gathers all the digital publications in one platform in order to help more people benefit from the deals that are on offer.

What Are the Advantages of Weekly Ads?

E-catalogues are very useful for stores wanting to gain a competitive advantage. Let’s have a look at the advantages of publishing e-catalogues for stores:

  • Cost-Efficient

E-catalogues are much cheaper to prepare and distribute compared to printed catalogues as there is no need for paper or printing. So, moving from printed catalogues to online catalogues is a great idea for small to medium-size stores because it helps them address a wider audience.

  • Unlimited Access

Thanks to the internet, consumers can access all kinds of information no matter where they are.  Weekly ads offer stores the opportunity to make their voices heard and provide their services much faster and more conveniently, which help them expand their customer profile. A potential customer can roam through the products and services offered by a store and order online, which helps stores boost their sales much more easily.

  • Long-Term Interaction

Unlike printed catalogues, online weekly ads help stores form a direct relationship with their customers. A store can use e-catalogues to let its customers know about the products and the latest deals they offer. And, customers can get in touch with the store to get further information or to make suggestions. This direct interaction allows stores to be constantly updated about the expectations and requests of their target audience. 

  • Ease of Updating Information

E-catalogues allow stores to share accessible content that is also easy to manage and update, which helps the customers keep up with the latest updates and current prices. So, stores can easily update the content they offer in their e-catalogues and inform their customers about new products and latest promotions. The ease of access to the up-to-date informati