What is The IKEA Effect?
September 21, 2021

What is The IKEA Effect?

Did you know that we value the products we buy based on how much work we personally put into them? Well, this is what the IKEA effect is all about. Let’s see what the IKEA effect means and how it is used an inspiration for many of the marketing strategies aiming to influence customer behavior.

#consumer psychology #marketing

Social Proof

How Brands Use the Concept of Social Proof

In digital marketing, brands use the power of their existing customer base and positive customer experience to instill trust in their potential customers. But did you know that brands who prioritize this kind of digital marketing strategy use a concept in psychology called “social proof”? Let’s see what social proof is and how it is used as a digital marketing strategy to highlight positive customer experience.

#consumer psychology #martketing #online shopping

Julian 9/20/2021 · 2 min reading time

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