How Brands Use the Concept of Social Proof

In digital marketing, brands use the power of their existing customer base and positive customer experience to instill trust in their potential customers. But did you know that brands who prioritize this kind of digital marketing strategy use a concept in psychology called “social proof”? Let’s see what social proof is and how it is used as a digital marketing strategy to highlight positive customer experience.

#consumer psychology #martketing #online shopping

Julian 9/20/2021 · 2 min reading time