What is The IKEA Effect?
Did you know that we value the products we buy based on how much work we personally put into them? Well, this is what the IKEA effect is all about. Let’s see what the IKEA effect means and how it is used an inspiration for many of the marketing strategies aiming to influence customer behavior.
How Brands Use the Concept of Social Proof
In digital marketing, brands use the power of their existing customer base and positive customer experience to instill trust in their potential customers. But did you know that brands who prioritize this kind of digital marketing strategy use a concept in psychology called “social proof”? Let’s see what social proof is and how it is used as a digital marketing strategy to highlight positive customer experience.
What Makes Us Think a Coupon is Attractive?
We are constantly bombarded with coupons and deals. While some offers attract our attention instantly, we simply don’t give much attention to others. But have you ever wondered what makes us think a coupon is attractive? If you think what attracts you to an online shopping deal is the numbers, think again.
World’s Biggest Online Shopping Event: Singles’ Day
Thanks to online shopping becoming more popular and global marketing strategies taking over the world of shopping, we are all used to running after the hottest deal on Black Friday and Cyber Monday. Whether it be waiting in endless lines before the checkout, emptied aisles in stores or online shopping platforms breaking down because of the online shopping craze, we have seen it all. We know what a massive shopping event Black Friday is, but we have a newcomer that is ready to take the throne; Singles’ Day.