Inshopping

July 2, 2022

What is Point-of-Purchase Marketing?

There is a great misconception that the sole aim of ads and other marketing materials is to bring the customer to the store. How about targeting the buying decisions of the customers who are already in the store? Well, point-of-purchase marketing aims to do just that.

#Consumer behaviour

What Makes Us Think a Coupon is Attractive?

We are constantly bombarded with coupons and deals. While some offers attract our attention instantly, we simply don’t give much attention to others. But have you ever wondered what makes us think a coupon is attractive? If you think what attracts you to an online shopping deal is the numbers, think again.

#coupon codes #deals #online shopping #consumer psychology

How Can Lidl, Aldi and Giant Eagle Be So Cheap?

Nowadays, we are all on a budget. And, if you want to cut down your expenses, the first step is to cut your grocery bills. When you go to grocery stores like Lidl, Aldi or Giant Eagle, you probably can’t help asking yourself: “How can these grocery stores be so cheap?” When you compare prices with other grocery stores, it is impossible to realize the price advantage offered by grocery stores like Lidl, Aldi and Giant Eagle. But, the question remains, how can they be so much cheaper than other grocery stores?

#discount retailers #grocery store #shopping

What Happens in Your Brain When You Are Shopping ?

As sensible adults, we all make rational decisions when shopping. We always consider the pros and cons, compare prices and think things through, right? In reality, most of us have no idea about what happens in our brains when we are shopping. Our apartments are full of stuff and we don’t know why or even when we bought most of them. We all find the occasional dress in our wardrobes that make us think “What the hell was I thinking when I bought this?”.

#consumer psychology # shopping malls #Customer Perception

Is “Customer Is Always Right” A Thing of the Past?

A customer’s strongest argument when fighting for a refund or a traditional shopkeepers’ age-old motto, we have all used it at some point in our lives: “The customer is always right”. Well, it might not be the case anymore. Times have changed, so have our expectations as customers. We consume much more, and we do it so much faster. When we buy a service, we expect everything to go smoothly. The moment we encounter the slightest problem, we are ready to dial the customer services or pay a passive-aggressive visit to the store. Now that online shopping has become much more popular, we don’t even have to come face to face with representatives. We often don’t even need to talk on the phone. We have new platforms to make our complaints thanks to social media. The moment we have an issue, we tweet it away or post it on Facebook. Sometimes it feels like we are waiting for the smallest opportunity to have a go at a random brand or store.

#customer satisfaction #shopping experience #marketing

Things You Should Know About Checkout Counters

When shopping, we all end up at the checkout counter, where we have to wait in line for quite a while sometimes. While we impatiently wait for our turn to pay and leave, we take a look at the products that have been casually placed around the checkout. Most grocery stores will have different kinds of candy while clothing stores have small or discounted products like socks, bracelets and wallets. Since waiting in line requires you to remain where you are patiently, we get bored and start looking at the products around us.

#consumption psychology #supermarket #online shopping

Why Having Too Many Choices Can Stress You Out

Nowadays, we are offered such variety that even the tiniest decision is difficult to make because we have to eliminate so many options. Even going to Starbucks becomes an event in itself as it is almost impossible to order what you want in a simple, short sentence. Imagine what it’s like buying a more expensive product like a mobile phone or a TV. To make a decision, you have to fight with too much anxiety. You worry about regretting your decision later on, buying the wrong phone, not getting the best price/performance ratio etc. Tough, isn’t it?

#consumer behaviour #marketing #shopping

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