Wait for The Exclusive Black Friday Surprise!
We all know that ZARA has several sale events year-round. But most of these sale events cover only a couple of product categories the previous year’s collections. ZARA also offers special prices or ZARA coupon codes on its online shopping platform. However, ZARA’s Black Friday deals are a little different from the normal sale events and promotions held by the fashion giant. Even though it is nice and fun to get the occasional ZARA coupon, the ZARA Black Friday deals cover all items in store, not just a limited set of products or categories, which is something you definitely can’t afford to miss if you are an avid ZARA fan.
ZARA prefers not to let customer know in advance about its Black Friday deals, that’s one of the reasons why it is quite a special shopping event. Even though there is often not much to know about the exclusive Black Friday deals at ZARA beforehand, last year’s Black Friday deals can be a great hint.
When Can I Get the Black Friday Deals at ZARA?
ZARA hasn’t shared any information about how long the deals will last. However, last year’s Black Friday deals started at midnight and continued till the end of the weekend. If you are scared of getting stuck at the congested stores on Black Friday, you can visit the stores now and try your favorite clothes or have a look at the website to set your eyes on the items you want to get on Black Friday. You can also sign up for the ZARA newsletter if you would like to be informed about the Black Friday deals and ZARA promo codes available.
If you are one of those who find it too boring to shop in a brick & mortar store, you are not alone. With the rise of online shopping platforms, it is obvious that brick & mortar stores do not offer as good a shopping experience as they used to. However, the fact that all brands and designs are morphing into one another doesn’t help with the store experience either. Sometimes it feels like all brands produce the same designs and types of products.
ZARA is one of very few fashion giants who have managed to maintain their own sense of style and product quality. ZARA continues to maintain its brand quality by remaining modern and relevant without giving way to cheesy trends. So, it is no wonder why ZARA manages to be one of the most successful and exciting fashion brands in the world. The fashion giant has more than 90 stores in the US and more than 2,200 stores in 93 countries in total. The 12% increase in net sales in 2018 is yet another indicator of ZARA’s global success.
It is obvious that ZARA manages to reserve a special place in the competitive fashion industry, but what is the secret behind the product quality and ever-increasing net sales of the fashion brand?
Lower Production Volume, High Quality and Massive Deals
One of the things that differentiate ZARA from its competitors is that it has a lower production volume for each product or design. This has a few advantages. First, it means that the whole brand is not reduced to a single design or product. Secondly, it creates the necessary environment for the limited demand on luxury items. Another advantage is that if a certain product doesn’t sell well, the store has fewer products to get rid of, which means less waste and easier inventory processes.
Popular and Timeless Marketing Strategy
Thanks to its meticulous marketing strategy, ZARA manages to keep up with the popular trends while maintaining its own sense of style. From the photographs used on the lookbooks and the online shopping platform to the general layout and color scale of the website, everything looks like something out of an art gallery, which is a great indicator of how ZARA uses fashion as a form of art. When all these marketing strategies are combined, we can see how ZARA manages to maintain its own sense of style in the ever so competitive fashion industry.
ZARA’s Global Marketing Strategy
ZARA also owes its global success to the fact that it gives great importance to modern concepts like beauty, transparency, functionality and sustainability. We have already established that ZARA manages to maintain its own style and brand image out of all the fashion brands, which is why it is such a popular choice for millions around the world. ZARA is able to combine popular trends with its timeless sense of style and adapt to the current conditions of the fashion industry without jeopardizing its own brand image. The fashion giant is a pro at updating and enriching its collections rapidly and it only takes two weeks for a new product or collection to be displayed at a store, no matter which country it is located in. This connectivity shows how important it is to have created a global and unique ZARA experience for customers when it comes to maintaining brand value and success.
Another example to the efficient approach favored by the brand is about logistics and delivery of products. When a truck delivers new products to a store, it doesn’t come back to the distribution center empty-handed. The trucks collect unsold items from stores and brings them to the distribution store so that they can be recycled. This sustainable approach is a big factor in the brand’s current success and popularity.